What’s in a Name?

The following article, which appeared in the Denver Post, should serve as a cautionary tale for anybody starting a business.  Choosing a name is not something that should be taken lightly, for both legal and marketing reasons.  The right name can make you money, while the wrong name can cost you money.  Feel free to contact us to discuss protecting your name and making sure you are not infringing on the names of others.

 

To read the article, follow the link below:

http://online.wsj.com/article/SB10001424052748703669004575458104027306746.html?mod=WSJ_SmallBusiness_LEFTTopStories#

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